Andrea Riposati spoke recently with Logan Plaster, the founder of Startup Health. He discussed his best growth strategies to turn Dante Labs into an international $10 million company with a reach in 97 countries.

A Global View: The Benefits

Andrea Riposati says that Dante Labs has been able to see the world from a global perspective, which has allowed them to be more open to customers. My coworkers already make assumptions about the intended audience. They only target people with rare conditions, universities, and whatever other criteria they choose. Riposati says they also target specific countries or doctors with particular medical specialties. Andrea Riposati says that Dante Labs’ strategy was built on knowing who would buy the tests and which ones they would prefer to purchase.

It’s interesting to see that Dante Labs’ first clients were from Latvia and other Eastern European countries. Riposati says, “We made our website available to everyone.” “We wanted to avoid making assumptions about who would most likely buy our tests. While we waited for the customers to arrive, we determined the market.

Profits Within Two Years

Dante Labs has succeeded with this approach, even though it could be more elegant. The business made a profit in just two years, less than two years after it was founded in 2016. Logan Plaster, the interviewer, questioned Andrea Riposati on how they managed to cover such a broad range of marketing. Riposati stated, “That’s where you need to evaluate your marketing investments and begin doing trials online or on other platforms.”

Riposati, Dante Labs says the second crucial step is changing and varying your methods. Andrea Riposati advises being flexible and adapting to the market. Start with a small budget, then increase it as you see your marketing methods producing the best results.

Future Thinking is Influenced by Past Experience

Andrea Riposati admits that his experiences at Amazon have influenced a large portion of Dante Labs’ business strategy. He admits that he is a nonscientific co-founder. He says he gained this knowledge while working as an international online retailer. Logan Plaster, a journalist in the healthcare industry, points out that Andrea Riposati is a more sophisticated businessman than many others. While they might have an amazing idea, these other players might not have the best ideas to sell it.

Online Partnerships Also Play a Role

Andrea Riposati says offline relationships are often overlooked because they don’t get the same attention online as other relationships. Dante Labs has been able to succeed because of the relationships they have made in the real world. He recommends that startups form as many alliances with businesses and people with similar goals as possible.

Dante Labs’ success is undoubtedly due to its global thinking. Other entrepreneurs might benefit from Andrea Riposati’s guidance.